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Samsung: Epic 22
The year is 2022. Samsung are launching the Galaxy S22. They want an influencer campaign. So, we launched the Epic 22.
A cohort of 22 up-and-coming crafters, grafters, and social masters to showcase Samsung's products in all their glory for the whole year. We even gave our audience a chance to be one of them.
Oh, and we also launched it on 22.2.22.
The First Batch
AD: Cindy Ho
CD: Sid Gordon
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