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PayPal Credit
October 2022. London, UK. The nation is gripped in a cost of living crisis and PayPal Credit want an OOH campaign. We said what they should actually do is donate their media budget to good causes and just run a press ad... 
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In the end they said they loved it, but it was a bit bold. Shame, really.
AD: Cindy Ho
CD: Katie Carruthers
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